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5 Q's Shaping the Future of AdTech

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[Original Air Date:  March 20, 2018 1PM - 2PM EST]

Presenters, Mike Haight from Infinitive and Mark Gorman from Matrix Solutions lead the discussion addressing the top questions shaping the future of AdTech:

    1. When will it be possible to track viewers across all screens and formats?
    2. How can media companies cut through Facebook and Google’s duopoly?
    3. Is it possible to predict what content your customer will consume over lunch tomorrow?
    4. If there were a silver bullet to increase my AdTech ROI, what would it be?
    5. What should I be doing to prepare for monetizing media on voice-activated solutions (e.g., Alexa)

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