2018 Digital Content NewFronts Sentiment Forecast
- What original video content are Americans most excited for?
- What ad formats do Americans most prefer?
- What percent of Americans think digital video ads are sometimes tailored to them?
The 2018 Digital Content NewFronts Sentiment Forecast has uncovered that Americans’ excitement, and subsequently, knowledge of original video content from major media companies is dangerously low – proving that publishers have the biggest mountain to climb when it comes to demonstrating their value to digital video advertisers.
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