Leveraging Ad Churn Insights
Day by day, media ad sales teams continue to face the likelihood of advertiser churn, threatening ad budgets and potentially leaving media companies out of pocket of thousands, if not hundreds of thousands, of ad revenue.
That’s where Matrix Solutions comes in for media. Through these insights, Matrix is able to inform which media platforms tend to experience the highest rate of churn, the rate at which advertisers in specific industries are likely to churn, and the average loss in value from that churn, and why—educating ad sales teams at media companies how to best prioritize certain platforms and industries to further refine their own business development strategies.
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