Matrix Means Media 

In this podcast, Brenda Hetrick, CRO of Matrix shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling. Listen in as Brenda interviews key industry leaders that are not only deep in the trenches of the evolution, but integral and influential to driving it forward in the Matrix Means Media podcast.

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Matrix Means Media Podcast Episodes

CANDID CONVERSATION SERIES- EPISODE 12: AD-SUPPORTED STREAMING TV FTW

Listen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise and widespread penetration of ad-supported streaming television offerings as well as how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. Brenda Hetrick (CRO, Matrix Solutions) moderates and is joined by Michael Teicher (Chief Revenue Officer, E.W. Scripps), Ian Donnelly (Manager, Ad Operations, Cinedigm), and Raoul Marinescu (President, Streaming Sales, Local Now/ Entertainment Studios). Also, catch the pre-game conversation with Brenda Hetrick and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!

 

 


CANDID CONVERSATION SERIES- EPISODE 11: AD BUY/SELL AUTOMATION: NOW AND WHEN?

Listen in to the August Media Ad Sales Summit Candid Conversation, discussing the ongoing challenges and upcoming opportunities in the march towards automating ad processes and improving transactional efficiencies. Joe Lampert (Senior Program Manager, CNOmniMedia) moderates this in-depth conversation with insights from Mark McKee (SVP & Chief Revenue Officer, FreeWheel), Jay Stevens (President, Hudson MX), Fraser Woollard (SVP Business Development, Mediaocean), and Mark Gorman (CEO, Matrix Solutions). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!

 

 


CANDID CONVERSATION SERIES- EPISODE 10: BROADCAST MEDIA'S NEW GROOVE

Listen in to the June Media Ad Sales Summit Candid Conversation, focused on the challenges and opportunities of broadcast media groups as they become not only bigger, but emerge as the driving engines behind a wide range of synergistic cross-media enterprises. Brenda Hetrick (Matrix Solutions) moderated this discussion with Tom O'Brien (The Weather Group/ Allen Media Group), Brian Lawlor (E.W. Scripps) and William Sally (Nexstar Broadcasting Group).

 

 


CANDID CONVERSATION SERIES- EPISODE 9: US MEDIA'S REGULATORY OUTLOOK

Listen in to the May Media Ad Sales Summit Candid Conversation which focuses on how the new administration will impact the entire media regulation landscape. Tim Hanlon (Founder & CEO, The Vertere Group) moderates this discussion on consumer data & privacy, local media ownership, broadcast retrans/must-carry, the growth of state regulation on political advertising - particularly online, and more, with David Oxenford (Partner, The Law Firm of Wilkinson Barker Knauer LLP) and Eriq Gardner (Senior Editor, The Hollywood Reporter). 

 

 


CANDID CONVERSATION SERIES- EPISODE 8:  AUTOMATING THE MEDIA MARKETPLACE

Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ on how to automate the media marketplace! Delving into the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain, Missy Evenson (VP of Sales, Local Media, Scripps), Barbara Bekkedahl (President, Weather Group Ad Sales & Client Partnerships, The Weather Channel), and Becky Meyer (SVP, National Sales, Gray Television, Inc.) share their insights with moderator Mark Gorman (CEO, Matrix Solutions).

 

 


EPISODE 13: GUEST ANGELA BETASSO, JDA.MEDIA

Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso, as she discusses how she got to where she is today, as well as how her past experience as both a National Seller and Local Seller are influencing her new role at JDA.Media. The trio also dives into how sales discipline has served as a key differentiator throughout the challenges presented over this past year.

 

 


CANDID CONVERSATION SERIES- EPISODE 7:  LOCAL MEDIA FIGHTS BACK

March’s Media Ad Sales Summit Candid Conversation challenges the common narrative that local media is losing relevance against Big Tech and spotlights the innovation from the field that proves that local media continues to 'earn its keep'! Tim Hanlon (CEO, The Vertere Group) moderates this Candid Conversation with insightful viewpoints from Catherine Badalmente (VP and CIO, Graham Media Group), Pamela Russo (SVP and GM Radio.com, Entercom), and Lisa Bishop (Chief Digital Officer, Allen Media Broadcasting). 

 

 


CANDID CONVERSATION SERIES- EPISODE 6: WHAT LOCAL MEDIA ADVERTISERS WANT

Listen in to the February Media Ad Sales Summit Candid Conversation where we sat down with the two media agency executives who account for the majority of local media ad spend from the buy-side to find out what's working, what's not - and what lies ahead. Join Matrix, CRO, Brenda Hetrick as she moderates the no-holds barred conversation with Kathy Doyle, EVP, Local Investment, MAGNA Global and Jennifer Hungerbuhler, EVP/MD, Local Video & Audio Investment, dentsu. Make sure to catch the pre-game conversation with Brenda and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!

 

 


EPISODE 12: GUEST FRASER WOOLLARD, MEDIAOCEAN

Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations - the good, the bad, and the ugly. More specifically hear how today's tech companies are innovating to move the needle on reducing the friction between the buy and sell sides when it comes to media advertising. Additionally, the trio gets candid on combining linear and digital to serve audience and reach effectively and the industry's evolution to omnichannel buying and what that means for existing and future workflows.

 

 


CANDID CONVERSATION SERIES- EPISODE 5: LOCAL TV'S (HAPPY?) NEW YEAR: VIEWS FROM THE TOP

Listen in to hear Matrix CEO, Mark Gorman, join top leaders of some of the most influential media companies today, including Steve Pruett (Executive Chairman of the Board, CMG/Apollo), Emily Barr (President & CEO, Graham Media), and Pat LaPlatney (President/Co-CEO, Gray Television Inc), as they kick off the New Year with an executive-level view, discussing what's ahead for the local broadcast television business in 2021.

 

 


CANDID CONVERSATION SERIES- EPISODE 4: WTF JUST HAPPENED (AND WHAT'S AHEAD)

Listen in to catch the Candid Conversation 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick - and then you get to listen in on Brenda's exclusive conversation with the industry's foremost forecaster and champion, MediaVillage founder Jack Myers, as we turn the page on a most unprecedented year in media and set our sights on the prospects for ad sales in 2021.

 

 


CANDID CONVERSATION SERIES- EPISODE 3: LOCAL TV/ VIDEO ADVERTISING: A REALITY CHECK

Listen in to hear this post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising. In Matrix's November Media Ad Sales Summit Candid Conversation, we discussed the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV. Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, before Mark jumps into the Moderator role to kick off this Candid Conversation with Andrew Ward (President, Ampersand), John Vilade (Head of Advertising Sales, Premion), and Maggie Drake (Sr. Director - OTT Partnerships, E.W. Scripps / Octane).

 

 


EPISODE 11: GUESTS SHANNON HAVARD, THE JIM PATTISON BROADCAST GROUP, AND MIKE SHERRY, FOREVER MEDIA

Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to The Jim Pattison Broadcast Group's, VP of Sales, Shannon Havard, and Forever Media's, VP of Sales, Mike Sherry, to hear how these two industry leaders are helping advance their respective digital audio businesses and opportunities in 2020. Both share candid insights on how they are evolving: Shannon talks to bringing a digital agency in-house and embracing podcasts as an extension to their business, while Mike shares the significance of staying true to and knowing your audience and thinking outside of the box in what is the original form of 'social media'.

 

 


CANDID CONVERSATION SERIES- EPISODE 2: HOW ARE CONSUMER HABITS AND ATTITUDES IMPACTING OTT VIDEO

Listen in as Magid's Jill Rosengard Hill and The Vertere Groups Tim Hanlon discuss recent survey insights on the current state of consumer viewing – behaviors, attitudes, preferences, likelihoods – with a pre vs. post Covid comparison of media consumption, and how this current state of consumer viewing will impact the fast-changing business of “television” in the months and years ahead. Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, before the Candid Conversation kicks off!

*This Candid Conversation did include a presentation with slides discussed throughout. In order to watch this conversation and see the slides, you can also register for and access the on demand version here!

 

 


CANDID CONVERSATION SERIES- EPISODE 1: ADDRESSABLE ADVERTISING

Listen in as we discuss a topic once seen as an unachievable Holy Grail. Our panel of industry leaders converse about addressable advertising’s ability to target TV/video audiences more finely in data-driven addressable environments and how it is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront with a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen). Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, before they dive into this topic too!

 

 


EPISODE 10: GUESTS KEISHA SUTTON JAMES AND BECKY BROOKS, ALLIANCE FOR WOMEN IN MEDIA

Listen in as we discuss how AWM had to adopt a new MO to deliver a virtual Gracies event to an expanded audience and pivot their focus to be able to better engage and inspire members in a year where the pandemic tried to steal center stage. Matrix' CRO, Brenda Hetrick and RISE Marketing's Deanna Kennedy talk with AWM's Keisha Sutton James and Becky Brooks about the Alliance for Women in Media's (AWM) MO for 2020 and going forward.

 

 


EPISODE 9: GUESTS CHRISTINA VILLANO and HEATHER MCCREA, TECHBAE

Listen in as we discuss finding our way to a 'new normal' with the TechBaes. Hear how 'Flexibility' has become the new "F" word amidst a time where virtual is the new norm and change has become the one true constant. Brenda Hetrick, and co-host Deanna Kennedy, get candid with TechBae co-founders Christina Villano, and Heather McCrea to discuss what the TechBae organization has been up to, how they are fairing personally and professionally during the pandemic, and of course what's on the horizon!

 

 


EPISODE 8: GUEST MISSY EVENSON, SCRIPPS

Listen in as Scripps' VP of Sales, Local Media, Missy Evenson chats with Matrix's CRO, Brenda Hetrick and CEO, Mark Gorman about measurement, moving the industry forward with speed and technology and how at the end of the day it starts and stops with 'good content'. How can we effectively come together to automate? Let's start to solve for the things that absorb all the back and forth, like makegoods and really change the business rules!

 

 


EPISODE 7: GUEST BEN LANDERS, BLUE CORONA

Listen in as Brenda Hetrick and Matrix’s CEO, Mark Gorman chat with Blue Corona's CEO, Ben Landers, about digital advertising and more specifically attribution, the value of tracking results, how COVID-19 has impacted business, where the trends are, and more- including building a culture designed to execute vision from the ground up!

 

 


EPISODE 6: GUEST ZACH CROSS, REVENUE ANALYTICS

Listen in as Brenda Hetrick and Matrix’s CTO, Adam Gotlieb chat with Revenue Analytics’ President, Zach Cross about how ‘the time is now to do more with less’. Covering an array of topics, the trio talks to how Revenue Analytics has focused on being a hero for their customers during COVID 19, to the need to get data into the ecosystem and better leverage it across platforms, to a call for more automation, it’s all here.

 

 


EPISODE 5: GUEST TIM HANLON, THE VERTERE GROUP, LLC 

Listen in as Brenda Hetrick interviews Vertere Group's Tim Hanlon, to discuss how media companies are utilizing the time now to 'fix what's broken'; identifying mission critical steps to advancing traditional business models for the future.

 

 


EPISODE 4: GUEST ROB ELDER, GENIUS

Listen in as Brenda Hetrick interviews Genius's Rob Elder, to discuss all things ad sales, including how Genius is creating new solutions for their advertisers via partnerships, technology's role in the ad sales process, Genius's strategy for selling into multiple market verticals and more.

 


EPISODE 3: GUEST MARK GORMAN, MATRIX 

Listen in as Brenda Hetrick interviews Matrix CEO, Mark Gorman for a no-holds-barred conversation on COVID-19, producing a future-forward focused culture, expanding product capability, bringing intelligence to the forefront of the ad sales workflow, and delivering automation as the industry moves to impression-based selling.

 

 


EPISODE 2: GUEST JAY STEVENS, HUDSON MX

In this podcast Brenda Hetrick, along with Matrix's CTO, Adam Gotlieb,  interview Hudson MX's Jay Stevens to discuss TIP Compliance and automating the ad buy / sell process at all levels and across all platforms. Furthermore, the group talks to how technology is evolving to advance the way we do business.

 

 


EPISODE 1: GUEST SARAH FOSS, FREEWHEEL

In this podcast Brenda Hetrick delves into how FreeWheel’s Sarah Foss got started in media, how technology and processes have and haven’t changed over the years, and where we as an industry are going when it comes to automating the ad sales process.