Matrix Means Media
In this podcast, Brenda Hetrick, CRO of Matrix shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling. Listen in as Brenda interviews key industry leaders that are not only deep in the trenches of the evolution, but integral and influential to driving it forward in the Matrix Means Media podcast.
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Matrix Means Media Podcast Episodes
CANDID CONVERSATION SERIES- EPISODE 1: ADDRESSABLE ADVERTISING
Listen in as we discuss a topic once seen as an unachievable Holy Grail. Our panel of industry leaders converse about addressable advertising’s ability to target TV/video audiences more finely in data-driven addressable environments and how it is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront with a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen). Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, before they dive into this topic too!
EPISODE 10: GUESTS GUESTS KEISHA SUTTON JAMES AND BECKY BROOKS, ALLIANCE FOR WOMEN IN MEDIA
Listen in as we discuss how AWM had to adopt a new MO to deliver a virtual Gracies event to an expanded audience and pivot their focus to be able to better engage and inspire members in a year where the pandemic tried to steal center stage. Matrix' CRO, Brenda Hetrick and RISE Marketing's Deanna Kennedy talk with AWM's Keisha Sutton James and Becky Brooks about the Alliance for Women in Media's (AWM) MO for 2020 and going forward.
EPISODE 9: GUESTS CHRISTINA VILLANO and HEATHER MCCREA, TECHBAE
Listen in as we discuss finding our way to a 'new normal' with the TechBaes. Hear how 'Flexibility' has become the new "F" word amidst a time where virtual is the new norm and change has become the one true constant. Brenda Hetrick, and co-host Deanna Kennedy, get candid with TechBae co-founders Christina Villano, and Heather McCrea to discuss what the TechBae organization has been up to, how they are fairing personally and professionally during the pandemic, and of course what's on the horizon!
EPISODE 8: GUEST MISSY EVENSON, SCRIPPS
Listen in as Scripps' VP of Sales, Local Media, Missy Evenson chats with Matrix's CRO, Brenda Hetrick and CEO, Mark Gorman about measurement, moving the industry forward with speed and technology and how at the end of the day it starts and stops with 'good content'. How can we effectively come together to automate? Let's start to solve for the things that absorb all the back and forth, like makegoods and really change the business rules!
EPISODE 7: GUEST BEN LANDERS, BLUE CORONA
Listen in as Brenda Hetrick and Matrix’s CEO, Mark Gorman chat with Blue Corona's CEO, Ben Landers, about digital advertising and more specifically attribution, the value of tracking results, how COVID-19 has impacted business, where the trends are, and more- including building a culture designed to execute vision from the ground up!
EPISODE 6: GUEST ZACH CROSS, REVENUE ANALYTICS
Listen in as Brenda Hetrick and Matrix’s CTO, Adam Gotlieb chat with Revenue Analytics’ President, Zach Cross about how ‘the time is now to do more with less’. Covering an array of topics, the trio talks to how Revenue Analytics has focused on being a hero for their customers during COVID 19, to the need to get data into the ecosystem and better leverage it across platforms, to a call for more automation, it’s all here.
EPISODE 5: GUEST TIM HANLON, THE VERTERE GROUP, LLC
Listen in as Brenda Hetrick interviews Vertere Group's Tim Hanlon, to discuss how media companies are utilizing the time now to 'fix what's broken'; identifying mission critical steps to advancing traditional business models for the future.
EPISODE 4: GUEST ROB ELDER, GENIUS
Listen in as Brenda Hetrick interviews Genius's Rob Elder, to discuss all things ad sales, including how Genius is creating new solutions for their advertisers via partnerships, technology's role in the ad sales process, Genius's strategy for selling into multiple market verticals and more.
EPISODE 3: GUEST MARK GORMAN, MATRIX
Listen in as Brenda Hetrick interviews Matrix CEO, Mark Gorman for a no-holds-barred conversation on COVID-19, producing a future-forward focused culture, expanding product capability, bringing intelligence to the forefront of the ad sales workflow, and delivering automation as the industry moves to impression-based selling.
EPISODE 2: GUEST JAY STEVENS, HUDSON MX
In this podcast Brenda Hetrick, along with Matrix's CTO, Adam Gotlieb, interview Hudson MX's Jay Stevens to discuss TIP Compliance and automating the ad buy / sell process at all levels and across all platforms. Furthermore, the group talks to how technology is evolving to advance the way we do business.
EPISODE 1: GUEST SARAH FOSS, FREEWHEEL
In this podcast Brenda Hetrick delves into how FreeWheel’s Sarah Foss got started in media, how technology and processes have and haven’t changed over the years, and where we as an industry are going when it comes to automating the ad sales process.