This 5-day event will bring together over 100 industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.
Matrix’s CRO, Brenda Hetrick, will be participating in this anticipated event as a speaker on the Cross-Platform Sales in Local Media panel.
Register Here and don’t miss a moment!
Media Finance Focus 2021 will virtually deliver dozens of cutting-edge sessions, distinguished keynote speakers, interactive industry roundtables, networking events, and more – to wherever you call your office. Learn everything you need to know to stay ahead in the rapidly changing world of media finance, connect with industry peers, and set yourself up for success. Together, we will build the road to tomorrow.
Matrix’s CEO, Mark Gorman, will be moderating the panel ‘Adoption of Impression/Audience-Based Buying and Selling’ and will be joined by members of the Matrix Media Ad Sales Council (MASC) for a discussion on this important topic! See the details of this panel discussion here:
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, transact, and measure efficiently and easily. By doing so, broadcasters will be able to automate more of their processes and transactions to enable them to accelerate the speed from prospect to cash. Listen in as leaders from today’s traditional media companies discuss both the risk and reward in deploying impression-based and audience-based buying and selling – and what that means for future workflows.
Register Here today so you can catch this exciting panel discussion!
The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts, researchers and media leaders coming together virtually. Over the course of two days, we will present the freshest thinking on buying and selling for the holistic video marketplace.
Matrix is sponsoring and participating in this conference where attendees will learn the latest trends in Attribution, Addressable TV, CTV, OTT, Privacy, Data, and Ad Fraud.
Register Here and stay tuned for more info to come on where you can see Matrix in action during the conference!